The Prius isn't Toyota's best-selling (yet) or oldest nameplate, but it's a car that crafted a new niche in its segment and single-handedly made hybrids popular all over the world, forcing many other carmakers to follow the Japanese brand's lead.
Every generation of the Prius (there have been three up until now), improves upon the previous and increases its market share, and we don't expect anything less from the new model that should arrive by 2015.
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