Dodge Brand's Future Uncertain, Says Wards Auto Report


If we’re to believe a report from WardsAuto, 2016 may be the year when the Dodge brand will disappear. In 2016, several new models and plant sourcing moves that were initiated in late 2010 will come to fruition. These moves will be decisive for long-term strategy of Chrysler, especially for the future of Dodge.

By 2016, Chrysler will see almost its entire production renewed, with more than three-quarters of production volume to be based off the Fiat-engineered C/D-Evo, or CUSW, platform. This architecture is currently used by the Dodge Dart and the will also be used by the upcoming Chrysler 100, the next-generation Chrysler 200, Dodge Journey/Fiat Freemont, Jeep Cherokee, and a new large luxury Chrysler SUV.

Read more »