Car buyers looking for a vehicle which feels rugged, is simple to use and can take them from A to B in safety and relative comfort are not usually interested in quirky styling cues, or other similar touches which have no functional role, concentrating on the practical issues.
For me, the Chevy Equinox neatly fits into the category, as it’s inoffensive to look at and it’s average-sized (between a compact SUV like a Toyota RAV4 and a full-sized one like a Cadillac Escalade).
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